Wool is a highlight in many collections at ISPO 2018
On 27-31 January 2018, the Fuhrmann team attended the International Sports and Outdoor fair in Munich, Germany.
The joint stand together with Schneider and Schoeller was a lively hub for customers and potential customers to visit and to explore new ideas. The presence of the whole supply chain from farm to manufacturing is a unique concept that creates synergies and real-time problem solving right there at the fair. Brands and retailers visiting the booth discussed their new product developments and ideas to which every member of the Fuhrmann-Schneider-Schoeller supply chain could add value.
In general, wool had a high presence in many of the ski and outdoor apparel on display of participating brands to the ISPO fair. Highlights included:
Devold introduced its Tribute collection, merino wool base layers that can be traced back to the farm in Patagonia in collaboration with Fuhrmann.
Devold also won the ISPO innovation award for its merino wool base layers that can be worn inside out, each side offering different properties.
Norwegian base layer company, Northern Playground, introduced their organic wool collection for the first time at ISPO.
Besides wool base layers, also wool filling for jackets and pants, replacing downs and synthetic fibres insulation, were a product that sparked a lot of interest at the fair.
Visitors to the fair could learn about wool by doing the ‘Wool Walk’, a display of several wool innovations.
Even brands who are known for their synthetic fibre focus launched products containing wool as a premium addition to their collections.
With over 84.000 visitors from 120 countries and 2.801 exhibitors, ISPO was once again a successful fair. While wool remains a niche fibres in the apparel industry, it is definitely one of the most appreciated and valued premium fibres when it comes to performance wear.